Proper marketing is crucial to attracting customers for a successful laundromat business. Whether you’re planning your grand opening or trying to remain competitive after years in business, successful laundromats should never stop promotional activities. Fortunately, there are numerous easy and affordable ways to promote your business yourself—no prior experience necessary.
1. Use Signage Wisely
Every person who walks or drives past your business is another potential customer, so optimize your signage and storefront appearance to attract as many visitors as possible. Ensure your sign is clean, legible, and attractive—nothing deters potential customers faster than a sign that is cracked and faded, burnt-out, or missing letters. You can also use smaller signs or window decals to advertise value-added services, like fluff and fold, or discounts and promotions.
2. Leverage Social Media
People of all ages use social media, so it only makes sense for your laundromat business to have a presence on leading social networks as well. Facebook is a great starting point as it is one of the most popular social networks. A robust Facebook page can even stand in place of a traditional website, further saving your business money and time. Depending on your target demographic and digital marketing bandwidth, you can also get active on Instagram, Twitter, and other social media platforms as appropriate.
4. Request Customer Reviews and Referrals
Your satisfied customers can be your best marketers. Post flyers in your laundromat asking them to review your business on Facebook, Google, Yelp, or other sites where you have an active listing, or offer incentives for referring new customers to your business. Once your loyal customers get vocal about their positive experiences, you’ll be surprised to see how quickly your customer base can snowball.
5. Get Active in the Community
The overwhelming majority of laundromat customers live within a mile of the business, so getting active in your community can be an extremely effective way to drum up business. Host a booth or table at a local street fair and give away coupons, sponsor a youth sports team or community project, or volunteer with a non-profit. Not only will you foster goodwill while giving back to your community, but you may also get free media coverage.
6. Host an Event
By offering attractions to get potential customers in the door, you can further grow your customer base. From large celebrations—such as a grand opening celebration, annual anniversary party, or holiday celebration—to resume-writing workshops, CPR classes, and more, just getting people inside your location can help your business tremendously.
7. Reward Customer Loyalty
Incentivize customers for coming back by rewarding them with discounts and freebies. You can use a manual punch-card system or leverage manufacturer-provided digital rewards programs, like the DexterPay app from Dexter Laundry, which allows customers to track their visits and redeem discounts from their phones.
8. Network with Other Businesses
Partner with other businesses, either located in close proximity to your laundromat or with similar target demographics, to promote one anothers’ businesses. From a record store to a cafe, coffee shop, or gym, any business that serves your target customers can be a great fit. Ask the business to display your laundromat’s posters, business cards, or coupons in the window or at the counter, and offer to do the same for them.
While promoting your laundromat is crucial, it doesn’t have to be complicated. With these easy and effective marketing strategies, you can attract a wide range of customers while boosting customer loyalty. Whether you’re opening a new laundromat or managing an existing facility, you don’t have to go it alone. Contact the experts at Worldwide Laundry for help with everything from updating and maintaining your equipment to developing a business plan and marketing your business.
Need more help attracting laundromat customers?
Contact us to talk to a Laundromat Specialist and learn how we can help your business attract more customers and boost revenues.